About Us

We are a dynamic UAE-based local company. Through teamwork and a passion for high standards in the Middle East and Africa (MENA) region, we have grown into one of the most successful business groups in the retail industry in the region. Based on the brand slogan "The Collection of Everything", it is a brand with a focus on lifestyle products. Its products are manufactured in China, Korea, Japan, Thailand, etc., providing clients with a wide range of fine goods to choose from. Any single commodity from The Selection is made with creativity and sincerity. Enjoy every relaxing shopping trip with us!

Our aim is to provide our customers with high-quality goods and services, to be dedicated and strive to increase the group's brand awareness, and to actively work to develop the staff and the group.

To become one of the best retail groups in the Middle East and Africa and to play a key role in the entire region.

Responsibility 

Integrity 

​Solidarity

​Creativity